Prerequisites

• Pre-existing knowledge in using social media platforms.

Course Description

In today's digital age, having a strong and positive digital identity is crucial for personal and professional growth. It allows individuals to shape their online image, build credibility, and connect with others in an increasingly digital world. We will guide you through the workshop to gain a comprehensive understanding of digital identity, its importance, and the steps to build a strong presence on social media, and learn how to design a content distribution map that helps you attract the audience and build a broad base.

Course Objective

By the end of this workshop, participants will:
• Define concepts and understand the impact of digital identity.
• Use strategies for building and managing digital identity.

Course Outline

• Understand digital identity:
- Definition of digital identity and online presence.
- The impact of digital identity on personal and professional life.
- Secrets of uniqueness and differentiation across social media platforms.
- Online management of reputation and personal branding.

• Digital identity building strategy:
- Identify the target audience and define their personas and preferences.
- Select the appropriate social media channels and personal websites.
- The power of storytelling and define content and topics that attract followers.
- SMART goal measurement methods for the success of digital identity online.

Course Benefits

• A participation certificate by Aljazeera Media Institute.