Prerequisites

• High school degree or equivalent.
• Experience in administration and management.

Course Description

In today’s fast-paced and ever-changing business environment, organizations must continually evolve to stay competitive and meet the shifting needs of their stakeholders. Managing change and fostering innovation are not optional—they are critical capabilities for long-term success. This course provides participants with a practical and strategic understanding of how to lead change initiatives and embed a culture of innovation within their teams and organizations.

Course Objective

By the end of this course, participants will:
• Identify the fundamental concepts of change management.
• Identify the sources of resistance to change and apply strategies to address them.
• Explore the innovation process and its role in sustaining organizational growth.

Course Outline

• Introduction to change management:
- Definition of change management and its significance.
- The psychology of change.
- Models of change management.
- Communication in change management.

• Resistance to change:
- Signs of resistance in individuals and organizations.
- Emotional aspects of change and reasons of resisting it.
- The role of organizational culture in resistance.
- Strategies for addressing resistance.

• Innovation within organizations:
- Innovation concept and its role in organizational growth.
- The innovation process: idea generation, development, and implementation.
- Strategies of fostering a culture of innovation within organizations.
- Overcoming obstacles to innovation and managing risks.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.