Prerequisites

• University degree.
• Professional experience.

Course Description

It's not just important to walk fast and active, but it's important to move quickly in the right direction, if you don't know where you're going, all roads will lead you to nothing.
Strategic planning for companies and institutions is very important. It helps in determining the direction and rational progress towards achieving goals effectively and in good integration between business sectors. All this can be planned with the best use of resources, and with the least potential damage or risks to the company or institution activity.
Strategic planning models and tools have developed a lot over the past few decades. This course gives those interested the opportunity to keep abreast with the latest developments in the science of strategic planning.

Course Objective

By the end of this course, participants will:
• Define strategic planning, its elements and models.
• Explain tools and methods of strategic analysis and how to apply them.
• Prepare basic items of strategic plans such as goal, vision, mission and strategic objectives.
• Build a strategic business model and design different types of organizational structures.
• Develop a practical and effective methodology for alternative and contingency plans.
• Building strategic communication plans and their basic components.

Course Outline

• Basic introduction and concepts:
- Definition of strategic planning and important scientific terms.
- Difference between strategic planning, strategic thinking, and strategic management.
- Elements of strategic planning.
- Different models of strategic planning.

• Strategic analysis:
- Matrices: ANSOF, Share and Growth, and GE.
- PEST Analysis and its various extensions.
- Analysis of Porter's five forces.
- Competitors analysis and benchmarking table preparation.
- SWOT analysis and development of TOWS matrix.

• Basic strategic plan:
- Determine strategic goals and general objectives.
- Develop main and sub-strategies.
- Agree on the system of values and principles and their behavioral indicators.
- Write the mission according to the specifications of the successful mission.
- Define the vision and develop strategic indicators, taking into account the spirit of the balanced scorecard methodology.

• Strategic business model:
- Philosophy of functional structures, basics of formation and types.
- Identify the main Lines of Business (LOBs) according to the vision.
- Design core work units and their key performance indicators (KPIs).
- Strategic mechanisms and initiatives and their types.

• Main attachments of the strategic plan:
- Emergency plan and methodology for developing alternative plans.
- Communication plan and strategic relations.
- Analysis of reality and gaps and preparation of the central training plan.
- Interim plans, implementation and follow-up plan.
- Estimated financial budgets.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.