Prerequisites

• Basic familiarity with computers and digital platforms.
• Interest in media or content creation.
• No prior experience in AI is required.

Course Description

Artificial intelligence is no longer just a tool—it has become a partner in content creation. However, the quality of its output depends on what you ask of it. In a rapidly evolving AI landscape, prompting has become a critical skill for transforming these models from general tools into professional production systems.

Course Objective

By the end of this course, participants will:
• Understand the fundamentals of how AI models work.
• Understand the concept of prompts and their impact on output quality.
• Develop skills in writing precise, goal-oriented prompts.
• Use AI tools in media content production.
• Evaluate and improve AI-generated outputs.

Course Outline

• Introduction to generative AI:
- What is generative AI?
- How large language models (LLMs) work.
- Capabilities and limitations of AI in media.

• Fundamentals of prompting:
- The concept of prompts and their types.
- Components of an effective prompt.
- The difference between general and specific prompts.
- Common mistakes in prompting.

• Advanced prompting techniques:
- Role prompting.
- Context engineering.
- Multi-step prompting.
- Iterative refinement for better results.

• Using AI in media work:
- Write news and digital content.
- Generate ideas and scripts.
- Summarize and analyze information.
- Edit and improve text.

• Output evaluation and quality control:
- Criteria for evaluating AI outputs.
- Detect errors and biases.
- Improve results through prompt refinement.
- Ethical considerations in AI use.

• Practical application and prompt design:
- Build a prompt library.
- Design prompts for different media tasks.
- Produce real content using AI tools.
- Final applied project.

Course Benefits

• An electronic graduation certificate by Al Jazeera Media Institute.
• Ready-to-use prompt templates for media work.