Prerequisites

• A university degree, preferably in media.
• Media experience in one of the media fields.
• Held a leadership position in a media organization.

Course Description

Media content is the cornerstone of the media industry, serving as the key asset through which media organizations fulfill their mission and achieve their strategic goals. Effective content planning guides decision-making, resource allocation, and audience engagement, ensuring that media institutions deliver relevant and impactful material.

Course Objective

By the end of this course, participants will:
• Define the identity of a media institution and its role in guiding strategic content planning.
• Analyze the core principles and production foundations essential for effective media content planning.
• Identify the stages of media content planning and prepare the strategic plan.
• Distinguish between types of problems that media institutions face.

Course Outline

• Basic introduction on media and planning:
- Types of media organizations and media content.
- Functions of media and the principles of media work.
- Concept of strategic planning for media content and its importance.
- Outcomes resulting from strategic planning for media content.

• Governing principles for media content planning:
- Overall media objectives.
- Functions.
- Audience.

• Production basics of media content planning:
- Subject scope.
- Geographic scope.
- Technical templates.
- Production unit and production location.

• Phases of media content strategic planning:
- Define the production principles.
- Distribute weekly broadcast sessions on the production principles.
- Distribute task to production units.
- Prepare the general framework for production units and the objectives matrix.
- Planning of the production units.
- Planning of episodes and preparing the weekly broadcast schedule.

• Chalenges in strategic planning for media content:
- Intellectual problems.
- Administrative problems.
- Financial problems.

Course Benefits

• A graduation certificate by Al ـazeera Media Institute.