Prerequisites

 University Degree, preferably in Media or Sociology.
 Media experience of not less than three years in one of the areas of media work

Course Description

Why did Holy Prophet Musa (PBUH) refuse -before more than 3500 years- that Pharaoh and his court are burnt in his palace and in front of his elites? However, Musa (Moses) insisted that “this challenge will be on a festival day in broad daylight?
And why on the other hand most media professionals tend today to pay more attention to viewership and audience measurement and to the development of forms for programs and media products, without due care and attention for "influence" and “purposes accomplishment".
Influence on target audiences is the last of the seven Media Communication pillars, which is the focus of any productive or programming process or media professional. It is the responsibility of all levels of employees in the media organization starting from top leadership down to producers, editors and presenters.
This Course opens extensive horizons for those interested to learn about media influence strategies, enhancement methods and techniques in addition to its evaluation techniques. It also enables them to gain knowledge and skills necessary to ensure the achievement of the desired influence; and thereby reducing waste and improving returns against time, money and effort on media communication and production process.

Course Objective

 Strategic thinking skills in media work.
 Strategic planning skills for the media content.
 Building overall targeting maps and strategic communication plans.
 Management of multi-media platforms to create and enhance influence.
 Build tools to measure the influence and effective control systems.
 Integration management skill among media projects and their parts to maximize influence

Course Outline

 Media concept and tools in light of recent trends and technological developments.
 Media influence; its most prominent theories and major indicators.
 Theory of Change (TOC) and its applications in the field of media influence.
 Influence and the basic stages of media communication process.
 Social and modern media and its use to create influence and enhance it.
 Integration in Media Communication plans and overall targeting maps.
 Obstacles to make influence and strategies to address them.
 Tools and techniques of measuring media influence.

Course Benefits

A graduation certificate accredited by Aljazeera Media Institute.