AJMI - Doha

Al Jazeera Media Institute concluded a specialized training course titled "Institutional Communication Skills" for 16 male and female trainees. This course is part of the activities of Global Business Communication Master Program implemented by the Institute in partnership with the University of Aberdeen and EFG College.

The course was presented by trainer Mohammed Yasser Ghallab, where he focused on importance of corporate communication as a pivotal element in the success of institutions, being at internal communication level between teams or external level with the public and partners. The course covered key themes including the concept of communication, ways to deliver messages effectively, the most common mistakes in corporate communication and cultural challenges that face commercial brands when expanding into new markets.

The joint master's programme, which began earlier this year between Al Jazeera Institute and the University of Aberdeen, is the first of its kind in the region, combining theory and practice in the field of modern corporate communication.

The program spans over one full academic year and offers a variety of educational activities, including academic lectures, hands-on training courses and face-to-face learning opportunities in collaboration with Al Jazeera English, giving participants real experience in a professional media environment.

The launch of this program comes within the framework of a strategic academic partnership between Al Jazeera Media Institute, University of Aberdeen and EFG College, with the aim of supporting advanced media education in the region and developing institutional communication system in line with the requirements of the modern media market. The program seeks to enhance professional and personal capabilities of learners, and to provide an innovative learning environment that serves institutional goals and contributes to achieving media excellence.