AJMI - Doha

"Al Jazeera Ambassadors" initiative of Al Jazeera Media Institute's concluded a two- days "Podcast Marketing" course held in Amman- Jordan, for the benefit of Tajala Association for Music and Arts.
Mahmoud Al-Najjar trained 15 trainees on how to distribute and market podcasts, carry a study to identify audience, understanding necessary tools for studying audience, in addition to developing marketing strategy and promotion of podcasts on podcast platforms and social media. The course also focused on performance study, understanding the process of planning and processing before and after episode production and preparation for publication.
Trainees practiced producing promotional videos to market their own podcast content and applied strategies of publishing podcasts on different platforms.