AJMI – Damascus

Al Jazeera Media Institute is organizing a training course in Damascus titled “Strategies for building National Identity and Managing International Reputation” from May 16 to 20, delivered by Dr. Nizar Miehoub. 
This course comes as part of programs of the Institute in the field of communication and public relations, and within an ongoing partnership with Syrian International Academy, which has conducted several joint training programs since last year.
The course focuses on empowering participants to understand and analyze the concept of national reputation and its impact on enhancing a country’s global standing, as well as building more cohesive and compelling national identity and state brand. It also addresses mechanisms for leveraging public diplomacy and soft power to strengthen international image, designing strategic communication plans for reputation management during crises and equipping participants with practical tools to monitor media threats and responding to coordinated international campaigns. This achieved through key modules include strategic basis  of national reputation, national identity building, role of media and digital platforms, government communication in times of crisis and managing international threats affecting a country’s image.

The program targets professionals working in government institutions concerned with media, strategic communication, or international relations, particularly those in leadership or supervisory roles and policy-making positions.

Through this course and the series of its joint programs with Syrian International Academy, the Institute seeks to contribute to developing capabilities of Syrian professionals in strategic communication, enhancing the presence of Syrian institutions and actors on the international stage, and supporting development priorities while building a sustainable positive image.

For registration