As audiences turn to Reels, social media and AI for news, journalists are adapting to new demands while trying to protect the depth and quality of their reporting

Open-source intelligence is turning sports journalism into a verification-heavy beat, where reporters must check fan videos, social posts, flight data, maps, prices and hashtags rather than simply cover matches. Sports events such as the 2026 World Cup will demand a wider journalistic eye: one that tracks fans, cities, transport, money, misinformation and organised digital campaigns without mistaking online noise for fact.