Prerequisites

• University degree in management, economics or media is preferred.
• Minimum of three years of experience in a leadership or administrative field is preferred.
• Desire and a high willingness to think, analyze, develop and create.

Course Description

Planning and managing corporates represent a vital balance between creativity and innovation on one hand, and commitment to professional administrative principles on the other. This balance requires developing the institution's orientations and aligning its projects and programs with its objectives, while considering the needs and aspirations of its clients and target audience. Excelling in leading and implementing this balance is the key to success for any institutional work and the excellence of any organization.
Therefore, planning and managing institutions require leaders characterized by creativity and smart leadership, who value the importance of human capital and trust their surrounding team. This course aims to equip participants with the fundamental foundations for success and excellence in the field of planning and managing institutions, revealing to them the necessary steps for efficiently managing available resources to achieve maximum results.

Course Objective

By the end of this course, participants will:
• Explain and analyze the fundamental concepts of planning and management.
• Apply principles of strategic and emergency planning in the organizational context.
• Compare different types of organizational structures for institutions.
• Use the necessary tools for effective organizational change management.

Course Outline

• Fundamentals and principles of planning and management:
- Concept of planning and management and their importance.
- Basic principles of planning and management.
- Key terms in planning and management.
- Build the governing document.

• Strategic planning and emergency planning:
- Components of strategic planning.
- Strategic planning using SWOT, TOWS, Pfieffer, and BSCs.
- Develop the strategic business model and set strategic initiatives.
- Operational planning: definition, steps, forms, and its consistency with the strategic plan.
- Emergency planning and developing alternative plans: concept and applications.

• Organizing and structuring institutions:
- Organize and structure the institutions: principles, types, and advantages.
- Lead institutions: basic principles, competencies, and styles.
- Human resources and develop the training plans.
- Advantages and disadvantages of different organizational structures.

• Change management:
- Understand resistance to change.
- Organizational change management strategies.

Course Benefits

• An electronic graduation certificate by Aljazeera Media Institute.