Prerequisites

• High school diploma, or a university degree is preferred.
• Practical experience in the digital field.

Course Description

Writing is the foundation of any media material. Experience has shown that every emerging media platform brings with it a writing style that aligns first with its technical nature, and second with the characteristics of its audience. From this perspective, this course highlights a fundamental truth for trainees: journalistic writing is not a single art form—it is inherently tied to the type of media platform. The course equips participants with the tools and techniques of writing for digital media platforms, with a strong emphasis on practical application.

Course Objective

By the end of this course, participants will:
• Master various forms of journalistic writing for different platforms.
• Use digital writing techniques effectively.
• Develop digital content for social media platforms.

Course Outline

• Types of journalistic writing:
- Journalistic editing for print and audio media.
- Writing to picture.
- Edit texts for digital platforms.

• Writing for digital platforms:
- Rewrite and adapt news briefs.
- Conciseness and the inverted pyramid structure.
- Writing in a style that improves search engine visibility (SEO writing).

• Build unique digital content:
- Images and videos and their relationship to text.
- Infographics and data presentation.
- Engagement with audiences.

Course Benefits

• An electronic graduation certificate by Al Jazeera Media Institute.