Prerequisites

• A university degree or relevant practical experience.
• A genuine interest in developing professional conduct and formal etiquette.

Course Description

Etiquette and protocol are no longer merely formal rules of conduct; they have become essential professional skills for managing image, building trust, and ensuring refined communication in formal and institutional environments. Daily interaction with dignitaries, official events, and sensitive meetings requires a precise understanding of codes of conduct, priority setting, and respect for cultural and institutional context.

Course Objective

By the end of this course, participants will:
• Understand the principles of etiquette and protocol and apply them across different formal contexts.
• Distinguish between international protocol and protocol within Arab contexts.
• Adhere to rules of formal conduct in official meetings and events.
• Apply etiquette skills to build a balanced and professional image.
• Manage sensitive formal situations with confidence and respect for institutional context.

Course Outline

• Introduction to etiquette and protocol:
- The concept of etiquette and protocol, and their importance in institutional work.
- The difference between etiquette and protocol.
- Cultural contexts of protocol (international and Arab).
- Official titles and forms of address.

• Etiquette in formal interaction:
- Rules of professional conduct in official meetings.
- Etiquette of reception, escorting, and seating.
- Priority setting and precedence in official events.
- Manage first impressions professionally.

• Professional presence as a protocol commitment:
- Verbal and non-verbal communication skills in formal contexts.
- Body language as a tool for respecting status, not persuasion.
- Manage first impressions according to protocol hierarchy.
- Non-verbal communication systems in formal interaction (distance, eye contact, posture, gestures).
- Professional presence and formal courtesy as part of the institutional image, not a personal one.

• Protocol in official events and meetings:
- Rules for organizing official meetings and gatherings.
- Seating arrangements, order, precedence, and space management.
- Protocol in official events and conferences.
- Handle emergencies and protocol errors.

• Digital etiquette and official correspondence:
- Etiquette of formal electronic communication.
- Write official messages and invitations.
- Manage professional image in the digital space.
- Common mistakes in digital etiquette.

• Managing formal relationships and professional conduct:
- Build professional relationships based on respect and courtesy.
- Deal with different personalities in formal contexts.
- Manage sensitive situations and disagreements using a protocol-based approach.
- Maintain behavioral and professional consistency.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.