For decades, editors acted as journalism's gatekeepers, deciding which stories mattered based on evidence, public interest and professional ethics. Today, many young reporters say that role has increasingly been assumed by recommendation algorithms, software designed not to identify what is important, but what is most likely to keep audiences scrolling… As news organisations compete for audience attention on digital platforms, metrics such as engagement and follower growth are increasingly influencing editorial strategy.

Audiences are increasingly avoiding the news as the constant flow of crises, violence, and tragic human stories creates psychological exhaustion and anxiety. Media outlets need to respond with more responsible editorial choices, stronger media literacy, and coverage that balances urgent events with constructive, humane, and less harmful storytelling.

Humanitarian storytelling is evolving. In the age of algorithmic amplification, humanitarian organisations are not merely sharing aid updates; they work side by side with responsible media; they are providing accountability, combating harmful narratives, and demonstrating the human reality behind the crisis and news headlines.